Māori Networking & Engagement Strategy (2010)
Over the years, WAHA has built a reputation as the experts in Māori Marketing strategy and in 2010, we were approached by Ogilvy to collaborate with them on a campaign.
The objective of the campaign was to encourage those within Māori communities to consider a career in teaching.
We were happy to assist Ogilvy achieve their goal and secure another term of funding for this project.
Key deliverables
IMC strategy
Brand strategy
Digital strategy
Design
Photography
Video production
Categories: Market Strategy
