Whānau Ora Strategy (2011)
The Alliance Health Plus Trust (AH+) is the only Pacific-led Primary Health Organisation in New Zealand.
WAHA devised a Māori Marketing and Communications strategy for AH+ in 2012. Our approach was Whānau Ora centric, aligned with Pacific customs, and the AH+ objectives.
One such objective was securing an additional term of funding, and AH+ have since received funding for another term.
Key deliverables
IMC strategy
Brand strategy
Categories: Market Strategy
