IWI Engagement Strategy (2013)
Just last year, we were tasked with the design, development and deployment of a Māori Marketing strategy for Kia Ora Hauora.
With a very specific target audience in mind, we were able to create an IWI specific strategy. Following on from this, Kia Ora Hauora successfully obtained funding for another term.
Key deliverables
IMC strategy
Brand strategy
Categories: Market Strategy
