National IMC Engagement Strategy (2011)
At WAHA, we’re passionate about building communities, which is why the vision of the National Hauora Coalition (NHC) project resonated so strongly with us.
Through close collaboration with the National Relationship Manager and the Senior Management of NHC over a 14 month period, we developed an in-depth understanding of the client, their vision, and the direction that we needed to take to raise awareness of their organisation.
We were engaged to re-brand the NHC, creating a brand new look and feel that celebrated the Māori culture, whilst still being accessible to other cultures.
Creating rich experiences for clients is what we do best, and this was the perfect project for which to devise an integrated Māori marketing strategy.
Key deliverables
IMC strategy
Brand strategy
Digital strategy
Design
Photography
Categories: Market Strategy
